ALASDAIR is the creation of April Johnson. As a celebrity and editorial stylist, Johnson developed a unique way of bringing the best out of womenswear using slightly looser silhouettes, paired with artful menswear-inspired tailoring, with superb materials and fabrication that showcase a women's beauty and style.

ALASDAIR delivers brilliantly curated essentials shaped by Johnson’s unerring editorial eye — an ALASDAIR piece takes the wearer confidently from morning to night, looking instantly polished, exuding comfort in her sensuality.